Key facts
- Cheapest right now
- € Standard · Global · Difmark
- Live offers
- 15 offers · 9 stores
- Our pick
- Standard · Steam Key · Global · Gameboost — €
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1666: Amsterdam went on sale two days ago, and it went on sale unfinished. That is worth sitting with for a second before you scroll through the price list for 1666: Amsterdam, because Early Access changes what you are actually handing your money over for, and because the shops selling it have not agreed on what it is worth. Two of them are asking more than Steam does.
Early Access, a launch discount and a studio people argue about
Panache Digital Games both makes and publishes this one. Same people as Ancestors: The Humankind Odyssey, the game that dropped you in a forest, explained almost nothing and let you starve while you worked it out. Plenty of players loved it for exactly that. Plenty bounced off it in an hour.
1666: Amsterdam arrives the same way: openly incomplete, with a roadmap attached, and with a launch discount of 10% that is only up for a limited stretch. The first reaction reads about how you would expect from that studio. Steam has it at Mixed, on 196 positive reviews out of 292. That is a small pile of opinions from people who have had the game for about two days, so treat it as the mood of the first weekend rather than a settled score. There is no critics' average to lean on either, so nobody is going to hand you a number that saves you the decision.
The practical bit is simpler than it sounds. You are buying the build that exists this week, not the one on the roadmap. If the current version does not already look like something you want to play for a few hours, the promises attached to it are not worth paying for yet.
The money side of Early Access has its own habits. Studios tend to nudge the price up when the game reaches 1.0, on the grounds that there is more game in it by then, so getting in early is often the cheaper route in the long run. Pulling the other way, the first proper sale usually cuts deeper than a launch discount, and that tends to show up within a few months. Whichever way it goes, the key you buy today does not expire: it is the same product, it keeps updating, and you are not asked to pay again when the finished version arrives.
Ten offers, eight shops, one screen
The entire market for this game fits in a single block below, and the size of it is information in its own right. A game that has been out for years accumulates dozens of sellers; this one has ten offers across eight shops, because the key market has not caught up with the release yet.
Broken down by what is actually on sale: seven Standard keys, two Steam Gift, and one Steam Account. Steam itself is in there as one of the seven, which is handy, because it means the official price is sitting in the same list as everything else instead of somewhere you have to go and check. The other Standard sellers are Kinguin, which has two separate offers up, plus Instant Gaming, Driffle, Cdkeys Com and Allyouplay. Familiar names, and no oddities at the bottom of the list — which is not always the case on a day-one release.
The Standard keys are the ones worth your attention, and the cheapest right now is at Gameboost at € (with coupon GCDK13). That figure already has a coupon applied, so it comes in under the shop's own shelf price — and even without the coupon the shelf price is still comfortably below Steam, which is charging €. If you want to see the seven side by side and sort them yourself, they are all on the page where you buy 1666: Amsterdam key.
Gocdkeys). That is not a copy for your own library — it is access to somebody else's account, with the game already sitting in it. It is cheap for a reason. Buy the key.Two sellers want more than the official shop
This is the part that catches people out on a fresh release. The two Steam Gift offers are both priced above Steam's own asking price: the cheaper of the pair is € (with coupon GOCDKEYS10) against Steam's €, and the second one climbs further still.
Nobody is being dishonest about it. A Gift is a different transaction — someone buys the game and sends it to you through Steam's own gifting system, which is the workaround for regions and accounts where a plain key will not go through. It costs the seller more work, so it costs you more money. The problem is that a price list sorted purely by number puts those two in among the cheap keys, and if you are skimming you can end up paying a premium for a mechanism you did not need.
So on a game this new, read the format label before you read the figure. On a five-year-old game the cheap end and the expensive end are usually the same product; here they are three different purchases.
Our price record on this game is two days long
Normally this is where we would show you what the game has done since release, whether the launch discount is the floor or the ceiling, and how the key shops have drifted against the official price. We cannot, and pretending otherwise would be worse than useless.
We started logging prices for 1666: Amsterdam the day it came out. Two days of readings tell you nothing that today's cheapest offer does not already tell you, and any line drawn through them would be invented. If you are the kind of buyer who waits for a chart to tell you the moment, there is simply nothing on the chart yet — check back in a few weeks, when the first proper movement has happened and there is something to actually compare.
Who should buy it this week, and who should leave it
Buy it now if you got on with Ancestors, or if the idea of a deliberately awkward historical game appeals more than a polished one, and if you are happy following a game while it is being built. That is a real thing people enjoy, and a Standard key bought today keeps working when the 1.0 lands — you do not buy it twice. And with the cheap Standard sitting a good chunk under Steam, getting in now costs less than it will if the price goes up at full release, which is the usual direction of travel.
Leave it if you want a finished game. The Mixed reviews are not a scandal, but they are people telling you the rough edges are real, and in Early Access the honest answer to "will they fix it?" is that nobody knows. Waiting also costs you nothing: the game is not going anywhere, the roadmap will fill in, and the first proper sale will almost certainly beat today's launch discount. In that case, put an alert on the page where you buy 1666: Amsterdam key and let it tell you when a Standard drops.
I have been a gamer for as long as I can remember, and for the last 14 years I have been making life easier for other gamers. CEO and co-founder of Gocdkeys.
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